Huhtamaki's "Handled with Care" campaign is a sustainability focused initiative, highlighting the care and quality Huhtamaki provides their customers and the importance of sustainable materials. From students K-12 to college, and quick-service restaurants all across North America, Huhtamaki wanted to reach these audiences with the full story of their products. Illustrating a renewable journey from production to the customers they serve.
Audience: College & University Students
Audience: K-12 Students
Audience: QSR
Audience: All Customers
Animated as six second seamless loops, every character and element was broken down into layers, reconstructed for animation, and individually animated in their fixed position within the compositions. While designing motion for perfectly looping actions was challenging, once zoomed out, the illustrations were brought to life with a left to right movement across the layouts.
These animations were created as LinkedIn posts made to accompany print ads displaying functional QR codes, surrounded by the illustrated journey of the products to their customers.
Illustrations by Neil Stevens
Animation created for BUNTIN to promote the campaign on their social channels
